Email Creatives

An Email Creative is a container for all of the content and definitional assets of an email campaign.

A creative contains Email (HTML & Text) and Web Page content along with the following:

• Variables
• Events
• Files
• Look-Up Tables

• Creative Builder
• Creative Builder Navigation
• Email Creatives
  • Creating an Email Creative
  • Overview Screen
  • Creative Events
  • Creative Files
  • Adding Email Content
  • Adding Webpage Content
• Variables
• Look-Up Tables
• Events
• The Content Processor
• Viewing Creative Contents
• Editing Creative Contents
• Copying a Creative
• Heat Maps
• Gallery View
• Text Manipulation Functions